overview

What is involved in having a powerful brand? Is it just a great logo, or is it more? Alison Bell from Boleyn Media Group in Campbell River will join us for a conversation about the importance of branding in conveying your business's story to the world, and why portraying a clear and consistent message to your audience is more important than ever in today's changing landscape. We will discuss how a brand story can attract and retain loyal followers to give your business the upper hand during a recession in the wake of COVID-19.

Presenter Bio
With an education in professional communications, Alison Bell first fell in love with marketing while working in the tourism industry in Victoria, BC. She takes great pride in being an active member of her community here in Campbell River and in developing strong working relationships with influential leaders through her professional channels, including her role as the current president of the Young Professionals of Campbell River. Boleyn Media Group also recently joined forces with the Comox Valley's Roam Media to launch the new Strathcona Collective magazine in the region. 

Zoom Meeting Recording

Other Resources:

https://marketingland.com/what-is-brand-marketing-208707

https://smallbusinessbc.ca/article/brand-marketing-through-the-covid-19-pandemic/